clean your face


Although it’s tempting to fall into bed (foundation and all) after a night of fun, consider this your official reminder to cleanse your face thoroughly before you hit the sheets.

Your cleanser is one of the most important steps in your skincare routine because it also prepares your skin for the next steps in your regimen. Using the wrong cleanser can affect the skin’s delicate moisture barrier, possibly causing future irritation or preventing other products from absorbing effectively. Choose a cleanser that not only removes makeup and grime, but also treats and nourishes your specific skin concerns, with powerful ingredients.

Here are some DOs and DON’Ts to properly cleanse your face and put your freshest face forward.

do and donts

DO remove makeup before you wash your face. Many cleansers aren’t able to fully remove concealer or foundation, especially around the eyes or nose.  

DON’T over cleanse your skin. More is not necessarily better when it comes to washing your face. Too much sudsing and scrubbing can disrupt the skin’s fragile moisture barrier, which then leads to dryness, irritation and potential flare-ups. For best results, cleanse with the right formula once or twice a day.

DO find a cleanser that addresses your most important skincare issue. Acne-Prone skin calls for a cleanser that contains a proven FDA-recognized ingredient like salicylic acid, benzoyl peroxide or sulfur. A product containing a 3% sulfur to fight blemishes would be best.  Dull or discolored skin fares better with an exfoliating cleanser that helps brighten its appearance. If you’re worried about lines, pores and loss of firmness, select a wash with kaolin clay which draws impurities from skin while helping exfoliate without drying skin for a younger looking appearance. And for sensitive skin concerns choose a gentle cream wash containing barrier-nurturing ceramics to support your skin’s natural resiliency.

DON’T use a washcloth to cleanse. The rough texture of a washcloth can be too aggressive for the skin. Instead, apply cleanser in gentle circular motions with your fingertips.

DO rinse thoroughly with warm, not hot, water. Hot water can strip the skin of its natural moisturizing factors. And it’s a myth that you can “close pores” by splashing the face with cold water. Pores are not able to open and close.

DON’T think that suds are necessary for clean skin. Many people believe that you need tons of suds for squeaky-clean skin. However, sudsing surfactants can be too harsh for those with dry or sensitive skin and actually strip away the lipid barrier, making skin more susceptible to inflammation. Those with sensitive skin should go for a gentle, creamy formula free of fragrance.

Do you have a skincare issue? I would be happy to help.


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